Reviews

"Why are we surprised to discover that the success of a business has more to do with what we bring to it than what's in the business plan? This delicious book will improve your attitude, streamline your life, and radically improve your chances of success."
--Seth Godin, author of Unleashing the Ideavirus, Survival Is Not Enough, and Purple Cow

This book begs you to make notes in the margin and use a highlighter. The authors combine Zen, business and life lessons to craft a way people can unlock their potential. You'll find yourself rereading pages, not because the information is difficult to understand, but because you want to ponder its meaning and application to what you do and who you are. It's a book to be sipped and savored, not gulped.
--Santa Barbara News

"Riches! Passion! Victory! Exhilaration! Dragon Spirit is an indispensable guide to entrepreneurial spirit in the 21st century. Do yourself and your business a life-changing favor and let these ideas get hold of you!"
--Melinda Davis, author of The New Culture of Desire

"Ride the Dragon if you want to be successful beyond your wildest dreams. Rubin and Gold explain all the dragon-riding rules in their wacky and wonderful book."
--Al and Laura Ries, co-authors, The Fall of Advertising and the Rise of PR

"A very motivational book for the aspiring marketer. Loosely blending Zen Buddhism with an American can-do attitude, Dragon Spirit manages to be both entertaining and useful."
--eCommerce.com

"What I really liked about Dragon Spirit was its customer-centric perspective, which is something we marketers need to be reminded of every so often."
--Marketingprofs.com

"If you have a dream to start your own business, find the career that fits you perfectly, or if you merely want to "own your life", then this book might just provide the psychological impetus and inspiration you crave."
--ABetterWorkplace.com

"This is one of those books you need to read with a highlighter pen in hand."
--Superperformance.com

"Some of us need a little help defining and living our dreams and Dragon Spirit is here to guide you on your way."
--NewWorkPlace.com